Beacon

Is this your answer to a great culture?

24/6/2024

In consulting across various organizations, I’ve learned that culture isn’t just an aesthetic—it’s foundational to organizational success. Envision organizational culture as the structural beams of a building, crucial for supporting everything within the company, much like core values underpin every business process and interaction.

The essence of a strong culture lies in purposeful work, meaningful relationships, and a supportive environment. These elements are as vital as the beams that keep a building standing, distinguishing between mere cosmetic changes and substantive, impactful initiatives. For instance, a company I previously worked with mistakenly believed that a bean bag room would suffice as a culture strategy, which is merely superficial.

Conversely I’ve worked with another client for the last two years and regularly the team highlights the culture as one of the most important reasons for staying. And they prioritise this culture over salary or role title.  One unique element is that they love doing work over a coffee or food.  It harks back to the company’s South American/European heritage and becomes an amazing tool for connection.

True cultural strength stems from consistent practices focused on fairness, safety, accountability, and meaningful engagement. By emphasizing and rewarding these cultural foundations, organizations can foster a more engaged workforce and achieve greater success. It involves building not just a company, but a community where everyone feels they belong and can thrive.

Leaders need to focus on substantial changes that foster genuine growth and engagement, ensuring that cultural initiatives are as robust and foundational as the structural beams of a building. Navigating this path demands vigilance and commitment, but the rewards of a strong, cohesive, and thriving corporate culture are significant. 

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