11/01/2024 In my role as a consultant, helping organisations clarify and live their purpose has become central to the strategic planning process. It’s not just about what they do or how they do it; it’s about uncovering why they exist—the driving force behind every decision and action. 𝐓𝐡𝐢𝐧𝐤 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐯𝐞𝐫𝐲 𝐧𝐚𝐦𝐞 𝐨𝐟 𝐦𝐲 𝐜𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐧𝐜𝐲, 𝐁𝐞𝐚𝐜𝐨𝐧 𝐂𝐨𝐧𝐬𝐮𝐥𝐭. 𝐈𝐧 𝐭𝐡𝐞 𝐰𝐚𝐲 𝐭𝐡𝐚𝐭 𝐛𝐞𝐚𝐜𝐨𝐧𝐬 𝐠𝐮𝐢𝐝𝐞𝐝 𝐬𝐡𝐢𝐩𝐬 𝐚𝐫𝐫𝐢𝐯𝐢𝐧𝐠 𝐢𝐧 𝐨𝐮𝐫 𝐩𝐨𝐫𝐭𝐬 𝐨𝐯𝐞𝐫 𝐭𝐡𝐞 𝐲𝐞𝐚𝐫𝐬, 𝐟𝐮𝐥𝐥 𝐨𝐟 𝐧𝐞𝐰 𝐚𝐫𝐫𝐢𝐯𝐚𝐥𝐬 𝐢𝐧 𝐭𝐡𝐞𝐢𝐫 𝐩𝐮𝐫𝐬𝐮𝐢𝐭 𝐨𝐟 𝐚 𝐧𝐞𝐰 𝐥𝐢𝐟𝐞, 𝐁𝐞𝐚𝐜𝐨𝐧 𝐂𝐨𝐧𝐬𝐮𝐥𝐭 𝐚𝐢𝐦𝐬 𝐭𝐨 𝐠𝐮𝐢𝐝𝐞 𝐨𝐫𝐠𝐚𝐧𝐢𝐬𝐚𝐭𝐢𝐨𝐧𝐬 𝐭𝐨𝐰𝐚𝐫𝐝𝐬 𝐭𝐡𝐞𝐢𝐫 𝐟𝐮𝐭𝐮𝐫𝐞, 𝐩𝐫𝐨𝐯𝐢𝐝𝐢𝐧𝐠 𝐚 𝐜𝐥𝐞𝐚𝐫 𝐩𝐚𝐭𝐡 𝐭𝐨 𝐚𝐜𝐡𝐢𝐞𝐯𝐞 𝐭𝐡𝐞𝐢𝐫 𝐠𝐫𝐞𝐚𝐭𝐞𝐬𝐭 𝐝𝐫𝐞𝐚𝐦𝐬. 𝗧𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗪𝗵𝘆: I always start with one core question: “Why does this organization exist?” The answer isn’t always simple, but it sharpens the mission and gives everyone—from leadership to the newest hire—a sense of shared direction. 𝗘𝗻𝗴𝗮𝗴𝗶𝗻𝗴 𝗧𝗲𝗮𝗺: To bring the purpose to life, I work with teams through open conversations, workshops, and regular check-ins. This engagement shifts culture, making sure that day-to-day actions align with the company’s broader mission. 𝗣𝘂𝗿𝗽𝗼𝘀𝗲 𝗮𝘀 𝗮 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗟𝗲𝗻𝘀: I encourage clients to use their purpose as a filter for all strategic choices. This keeps their initiatives on track to not only drive profit but also deliver impact that matters. Measuring Impact: Living out purpose means tracking both business outcomes and social impact. These measurements help ensure that purpose isn’t just a nice idea but something that’s actively shaping the company’s identity. 𝗖𝗼𝗻𝘁𝗶𝗻𝘂𝗼𝘂𝘀 𝗥𝗲𝗳𝗹𝗲𝗰𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗔𝗱𝗮𝗽𝘁𝗮𝘁𝗶𝗼𝗻: Purpose needs room to grow and evolve. As the business changes, so should its purpose—this keeps it relevant to new challenges and opportunities. Defining purpose isn’t about branding; it’s about building something meaningful and lasting. #ThePowerofWhy #Purpose #Strategy #Beacon