The Next Big Arenas of Competition
McKinsey’s recent research identifying 18 high-growth “arenas of competition” has captured significant attention in the business world. These industries—from AI software and electric vehicles to cybersecurity and space—could generate up to $48 trillion in revenues by 2040. It’s compelling data. But here’s what gets lost when we fixate on the industries themselves: the real competitive advantage won’t come from simply being in the right arena. It will […]
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